Kirby Porter


Kirby Porter is the founder of New Game Labs, a platform for creators in sports. In her journey from Harvard Women’s Basketball to the sports industry, she began in marketing roles at PepsiCo Sports and Will Ventures while also following her passion for athlete empowerment as a content creator, launching podcasts like Court to Corporate.

Along the way, she's been recognized as a rising leader in the sports industry as a recipient of Sports Business Journal's 30 Under 30 and Front Office Sports Rising 25.

New Game Labs is her next step in helping athletes and creators reach their business potential. Learn more here.