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Manager, Social Media - YouTube

Build the league of the future today
New York, NY
Full-Time
New York, NY
On-site
Mid-Sr. Level
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The Manager, Social Media - YouTube is responsible for managing Major League Soccer’s YouTube channel(s). This position will be responsible for handling video uploads, producing content, and optimizing video for MLS’ YouTube channel. They will help produce content with MLS Social, Video, and Editorial teams and will decide how to distribute across YouTube to help achieve our objectives. As a key player in helping grow the MLS fan base (from the MLS club level to the league level) and supporting all elements of the MLS ecosystem, including our partnership with Apple TV, the Manager will help manage the process in which we create and publish content during the week and on matchdays across YouTube.

  • Plan, create and post content for MLS YouTube channel on weekdays, evenings and weekends (game, big event, and desk coverage required).
  • Develop process for scheduling the upload of YouTube content.
  • Set the weekly & monthly schedules for videos across YouTube.
  • Coordinate uploads of new videos and promotional content with the production video team.
  • Collaborate on the content calendar and day-to-day publishing of social content in MLS tone & voice.
  • Collaborate with paid media team to create strategy around optimizing YouTube content for optimal performance.
  • Identify content creators across YouTube to collaborate with across MLS social channels.
  • Provide and manage live match coverage on weeknights and weekends.
  • Manage and implement programming around key events including but not limited to MLS All-Star, Decision Day, and MLS Cup, while working cross-departmentally to ensure all organizational and objectives are met.
  • Collaborate across the enterprise on strategies that leverage players, partners, influencers, and/or celebrities to achieve enterprise-wide metrics.
  • Manage administrative tasks for the social team, including but not limited to file management, invoice processing and tracking social accounts.
  • Additional responsibilities as assigned.

  • Bachelor’s Degree or equivalent
  • 5+ years of experience, with 2+ years of experience in Social Media (specifically YouTube) Marketing, or Sports.

Required Skills

  • Ability and willingness to travel and to work non-traditional hours, including evenings, weekends, and holidays
  • Prior corporate experience with YouTube management.
  • Proficiency in both long form and short-form video content, specifically for YouTube and YouTube Shorts.
  • Prior experience managing brand YouTube channel.
  • Knowledge of soccer, MLS clubs, the U.S. Men’s National Team and Canada Men’s National Team
  • Passion for and experience in social media marketing, with strong understanding of trends and standard methodologies
  • High-level of commitment to a quality work product and organizational ethics, integrity and compliance
  • Ability to work effectively in a fast paced, team environment
  • Strong interpersonal skills and the ability to effectively communicate, both verbally and in writing
  • Demonstrated decision making and problem-solving skills
  • High attention to detail with the ability to multi-task and meet deadlines with minimal supervision
  • Proficiency in Word, Excel, PowerPoint and Outlook
  • Knowledge of the Spanish Language (business proficiency)

Total Rewards

Starting Base Salary: $75,000 - $85,000. MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.

We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent through the following:

  • Benefits - comprehensive and competitive medical, dental, and vision benefits, as well as a suite of programs to promote well-being including a $500 Wellness Reimbursement. A generous PTO offering, and hybrid Office/Remote Work Schedule are also offered to promote Work-Life balance.
  • Career & Professional Development - on the job training, feedback, and on-going educational opportunities to continue your personal and professional development.
  • Employee Engagement - office perks, discounts and employee events that go “beyond the traditional paycheck” to make you feel a part of our team and inspire you to elevate the Game!

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

We are committed to providing equal opportunity and reasonable accommodations to employees with disabilities. MLS/SUM complies with the Americans with Disabilities Act and all other applicable federal, state, and local laws regarding disability discrimination and accommodation.